Waleed Qadir Sheikh

Waleed Qadir Sheikh
He/Him

Screening, Traffic & Programming Coordinator, Adelaide Film Festival

Picture a 15 year old me, armed with dreams and enthusiasm, for Hollywood, Bollywood, and international music stepping into the limelight as a volunteer. Little did I know that this leap of faith would not only fulfill my aspirations but also spark a love for film production, laying the foundation for a flourishing career in event management.

I began as a Production Assistant in Dubai, managing logistics for projects like Drake Live in Concert, ARY Film Awards and TOIFA Bollywood Awards, then Assistant Producer at Expo 2020 Dubai. When I moved to Australia, I managed events such as HR & Future of Work Innovation Roadshow and worked as a Logistics Manager for Sydney Prop Specialists, for events like Vivid Sydney and Drag Expo. My most recent role as the Screening, Traffic & Programming Coordinator for the Adelaide Film Festival, helped gain experience in media logistics.

Reflecting on my Australian chapter, it enriched my skills and exposed me to the dynamic global events industry. Each role, whether in event management, technical operations, or customer service, contributed to my comprehensive understanding of the field. 

My advice to those entering this dynamic rollercoaster is to prioritise adaptability and resilience, crucial in facing unforeseen challenges and thrilling opportunities. Volunteering, internships, and an unwavering passion for the industry are the secret ingredients that unlock the doors to a fulfilling career.

My motivations have always been deeply rooted in a love for entertainment, a desire to create unforgettable experiences, and an unwavering commitment to excellence in all my roles. As the journey continues, I raise a toast to the dreamers, the doers, and the backstage heroes—may your events be legendary, your coffee strong, and your sense of humour even stronger. Here’s to making magic happen, one event at a time!

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This article is part of the Festival & Event Industry Career Profiles series, a collection highlighting the diverse stories of Adelaide’s finest festival professionals. 

Photography by: Jack Fenby