Laura Danesin

Laura Danesin
She/Her
Marketing Manager, GWB Entertainment

A holiday to New York led me to my now-husband—and unexpectedly, to Australia. Originally from Italy, I studied Business Communications and began working casual shifts at concerts and soccer matches during uni. That’s when I realised my passion lay in live events. After completing a Master in Experiential Marketing, I landed an internship at Disney Channel, launching a career in entertainment marketing with iconic brands including Disney On Ice, Sea Life, and Monster Jam.

Since moving to Adelaide in 2017, I’ve held marketing roles across South Australia’s leading arts organisations—Adelaide Festival, Illuminate Adelaide, and State Opera South Australia—gaining insight into the local creative landscape.

I now lead marketing for GWB Entertainment, promoting a diverse portfolio of musical theatre productions across Australia and internationally. I feel incredibly fortunate to work alongside talented creatives—on stage and behind the scenes—and to be part of an industry dedicated to bringing joy to audiences.

My advice? Connections are everything. Whether through volunteering, interning, or casual roles, getting involved is the best way to show your value and build your network. Take time to understand how each department contributes to the bigger picture—and respect everyone’s role in making magic happen. Arts organisations are often masterclasses in doing more with less, so insight and collaboration go a long way.

And never limit your dreams—if you want something, go after it. Don’t be afraid to ask. A “no” is always guaranteed if you don’t.

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This article is part of the Festival & Event Industry Career Profiles series, a collection highlighting the diverse stories of Adelaide’s finest festival professionals. 

Photography by: Jack Fenby