Jemma Sayers

Jemma Sayers
She/Her
General Manager – People & Culture, Adelaide Oval SMA

Growing up in Broken Hill, I’d travel to Adelaide to attend concerts, festivals, and sporting events—experiences that sparked a lifelong love for the events industry. I eventually moved to Adelaide to study International Studies and Human Resources at Flinders University, and picked up casual work in hospitality and events at Footy Park and other catering companies. I loved the energy of live events and spent much of what I earned attending more of them.

My career began as an HR graduate, gaining leadership experience in the legal and defence sectors before joining Adelaide Oval as a Business Partner. While working full-time, I completed a Master of Human Resources through Charles Sturt University, further building my capabilities in industrial relations and conflict resolution.

Since joining the Adelaide Oval team, I’ve channelled my passion for people and pride in the events industry to help build a culture where both employees and guests have exceptional experiences. In 2020, I stepped into the role of General Manager – People & Culture, leading all aspects of employee engagement, talent management, WHS, and organisational development.

Curiosity has been key throughout my career. Being open to stepping outside of your usual responsibilities not only deepens your understanding of how a business operates, but also helps build meaningful relationships and personal growth. The more I engage with people across different areas, the more effective and empathetic I become in my own leadership.

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This article is part of the Festival & Event Industry Career Profiles series, a collection highlighting the diverse stories of Adelaide’s finest festival professionals. 

Photography by: Jack Fenby